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Jennifer Farwell

Jennifer FarwellJennifer Farwell is a journalism and marketing veteran with nearly three decades of experience. She has bylined more than 500 articles including hundreds of technical “how-to,” business and technology pieces. She has also written case studies, white papers, profiles, and bylined articles for numerous companies ranging from IT providers to real estate firms.

For more than a decade, Jennifer has been a regular contributor to the national technology publications Smart Computing and PC Today. She was previously the lead writer for Topside Loaf, the former entertainment/arts weekly for Atlanta’s Northside region. She has written for Creative Loafing, the Atlanta Journal/Constitution, New Orleans’ City Business, Country Living, Blue Ridge Country, and other publications.

During her career, Jennifer has acted as managing editor for several publications, including MAPICS the Magazine, an industry trade publication for a legacy manufacturing control system (four years), Advantage, a sponsored publication for Microsoft Corporation (two years), Atlanta Small Business Monthly, a monthly business publication (four years), and Distinctly Waldorf, The Waldorf Astoria’s quarterly newsletter (10 years).

Jennifer graduated Cum Laude from Georgia State University with a major in journalism and a minor in marketing.

Jennifer Kardian

Jennifer KardianThe third “Jennifer” to join the Michael Mackenzie Communications team, Jennifer Kardian has more than 20 years of professional experience in key aspects of public relations including media relations, blog and website content development, event planning and marketing, social media management, and editorial services in a variety of settings including corporations, universities and agencies.

Jennifer has experience working for clients across a broad range of industries including healthcare, hospitality, associations, retail, and advertising. Jennifer worked with a tremendously popular kids’ toy, writing their blog and leading media relations efforts. She was involved with the successful launch of an eco-friendly hotel key card made of wood and helped introduce a gourmet sun dried tomato ketchup to consumers. She has worked with a natural stone association in actively promoting their sustainability efforts within the industry as well as launched a book about stalled business growth written by one of her clients, a seasoned marketing veteran. Jennifer has secured coverage for her clients in several national publications including The Today Show, Fox Business News, Inc., The New York Times, The Wall Street Journal, AARP: The Magazine, Fast Company, CNN, American Airlines’ American Way, Better Homes & Gardens, Nursing Homes Long-Term Care Management, Maximum PC, ADWEEK and Readers’ Digest.

Jennifer holds a Bachelor of Arts degree in Journalism with a Public Relations specialization from the University of Maryland – College Park as well as a Master of Education degree in counseling and personnel services from the University of Maryland – College Park. She lives in Roswell, GA, with her husband and daughter and enjoys playing tennis, wine tasting and traveling. Jennifer is also on the Board of Directors for the Atlanta Youth Tennis & Education Foundation and a regular volunteer with cancer-related charities including The Leukemia & Lymphoma Society and the American Cancer Society.

Michelle Knight

Michelle Knight

As the Firm Administrator, Michelle provides account management and invoicing support, manages print orders, monthly web reports, as well as other office needs.

Michelle brings twelve years of experience from the telecom and wireless industries. While working for Verizon Wireless, Michelle was responsible for the launch of new products and managing the lifecycle of older ones, which included: developing in-store marketing materials, direct mail and email campaigns, executing sales training and incentives, and grass-roots programs and events. Prior to that, she began her career as an account manager, responsible for premium business accounts, before transitioning to a Sales Trainer, where she trained employees on new products and sales strategies.

Michelle has also spent countless volunteer hours managing educational and youth events which require attention to detail, as well as working in collaboration with other parents, volunteers and administrators. As a Girl Scout Leader and Youth volunteer, she enjoys being a part of the enrichment that helps the kids grow fundamentally.

Michelle graduated from Georgia State University with a Bachelor of Arts in Marketing and Communications. She lives in Roswell, GA with her husband, three children, and their dogs. She loves spending weekends on the lake and traveling with her family to experience the great outdoors and other fun adventures.

Dick Koon

Dick KoonAs one of the initial fifteen employees responsible for the development and marketing launch of the IBM personal computer, Project Manager Dick Koon brings rich, seasoned experience to Michael Mackenzie Communications.

Koon began his career as a salesman in the data processing division of IBM. He progressed through a number of sales and marketing management positions and later became the Director of Sales and Marketing for the IBM personal computer. Koon moved on to work with two high tech startups as Vice President of Sales.

Prior to joining the Michael Mackenzie Communications team, Koon was the Chief Operating Officer of Roy Maas’ Youth Alternatives, a non-profit organization providing foster care for abused and neglected children.

Koon has his bachelor’s degree in Math from The Citadel in Charleston, SC. He enjoys fishing and family – not always in that order. Koon has been married 50 years and he and his wife have two children and three grandchildren.

Jennifer Koon

Jennifer KoonPrior to forming Michael Mackenzie Communications in 2001, Jennifer served as a PR and Field Marketing Manager for Microsoft Corporation, a role she landed because they liked the Direct Mail and Database Marketing experience she had gained working for smaller software companies and in an agency environment. In addition to developing direct marketing and sales support programs, Jennifer has produced and promoted hundreds of seminars, product launch events and trade shows as well as managed public relations and community affairs initiatives. Jennifer has an extensive copywriting repertoire – last year alone she wrote more than 50,000 words for clients representing a broad range of high tech and technically complex services and products.

All total, Jennifer possesses more than 20 years experience developing and deploying strategic marketing communications programs that drive image, enthusiasm and revenue. She has a bachelor’s degree in Creative Advertising from Southern Methodist University and a master’s in Marketing Communication and Information Technology from Florida State University.

She is a member of the American Marketing Association, the Public Relations Society of America, the Technology Association of Georgia and on the host committee for the High Tech Ministries Prayer Breakfast. She is also a member of the Greater North Fulton Chamber of Commerce, the Leadership North Fulton Class of 2011 and serves on the School Governance Council for Roswell High School.

Jennifer lives in Roswell, Georgia, with husband and her two sons. She is an active member of Roswell United Methodist Church, enjoys playing tennis (ALTA, USTA and T2) and spends much of her free time watching minor league baseball.


Debra Madak

Deb and Mike in North GA

Debra Madak, graphic designer extraordinaire, brings a flair for design (especially print) that can only be developed through traditional training and years of experience.

Debbie has been transforming well-crafted messages into design masterpieces for Michael Mackenzie Communications clients since 2006. Prior to joining our team, Debbie was a senior designer for Graphic Solutions Group in Kennesaw where she oversaw a team of two and was responsible for all graphic design from concept to print production. Debbie first started her design career in Chicago but relocated to the south many years ago.

Debbie attended Bradley University in Peoria, IL and The American Academy of Art in Chicago, IL. Debbie boasts extensive experience in state-of-the-art computer technologies, Conceptual Design, Layout/production, Illustration, 4-color printing, Fine Art, Color Correction and Print Buying.

Debbie is married and has 4 sons and 3 grandchildren.

Nancy Pederson

Nancy PedersonNancy brings eight years of experience in the IT field as well as extensive training in knowledge management to the role of Traffic Manager. While working for Georgia-Pacific in downtown Atlanta, Nancy was responsible for learning, testing and selecting new Business Intelligence software, interfacing with software vendors to obtain optimal software pricing and advising business units on use of the selected software.

Nancy has significant experience organizing large events that require an orientation toward detail and accountability. Nancy has spent many volunteer hours creating and managing educational events, fundraising and creating partnerships between school administration and local businesses, writing informational articles and working both independently and in collaboration with parents, volunteers and school administrators.

Nancy graduated from Furman University with a Bachelor of Arts in Economics and from Georgia State University with a Master of Science in Business with a focus on Decision Sciences. She is a member of the Beta Gamma Sigma Business Honor Society and the Alpha Iota Delta Decision Sciences Honor Society.

Nancy lives in Roswell, GA with her husband, son and daughter. She enjoys running and attempts to complete a couple of half marathons every year.

Kerry Wolfe

Kerry WolfeAs Digital Media Manager, Kerry works with clients from initial concepts to design, production and implementation on digital media projects.

Kerry’s design philosophy centers on function and value. Being less prone to design simply for looks alone, he focuses on what works and why. He doesn’t view projects as an opportunity to showcase pricey, superfluous design elements but instead makes certain that designs are cost-effective and serve only to advance business objectives.

Kerry has been developing websites since the inception of the Internet, over 20 years ago, and managed production for his family-owned printing business for nearly a decade. He attended Emory University.

Kerry has a passion for travel and research. His adventures have taken him from the great libraries and museums of Europe to the jungles and ruins of Ancient Java and beyond. Kerry and his wife Nan live with their 4-legged children in Lawrenceville.

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