Each year for Christmas I give a few of my top clients a book — call it homework disguised as a gift. This year those favored clients are receiving David Meerman Scott’s The New Rules of Marketing & PR. I’ve selected this book because his message really parallels some of the things I’ve been advocating to clients all year — from the use of social media to reach and monitor the buzz about your company to regular press release distribution to ensure that you sustain and feed that buzz — and is filled with really great examples.
I passed my copy around at a recent team meeting to a roaring response from my graphic and web designers.
Best pricing I’ve seen on the book comes from Amazon although you can buy the books directly from Scott and he has offered to do a teleseminar for companies that purchase 100 copies (an idea I believe he borrowed from Seth Godin).