Small business owners should be focused on running their businesses. While effectively marketing your company is essential to growing your organization, for many business owners, this aspect typically takes a back seat to product development, prospecting and making payroll. Fortunately, if you are struggling to promote your business, there are professionals that can partner with you to make sure your customers know who you are and what you do.
Marketing as a Service
You may be familiar with the “as a service” movement – bundling like services, for example technology, under one umbrella to streamline costs and management. Marketing companies are essentially “as a service” providers. Some of the services marketing firms coordinate for your company include:
- Copywriting
- Collateral creation
- Social media management
- Media relations
- Email generation
- Website design
- And more!
When you see the value of coordinating your brand across multiple platforms, it’s time to hire a marketing firm. If you tried to handle all these functions for your small business, you would either miss out on sleep or quality would suffer. Marketing companies are similar to healthcare alliances, employing specialists to handle specific tasks. Much like you want a trained cardiologist to work on your heart, you should also want a professional graphic designer to create quality brochures or a seasoned writer to craft your website copy. Not only will you free up time from your own schedule by not having to coordinate – or create – your marketing content, but you will likely see cost savings as well.
Expanding Your Company Vision
However, one of the best reasons to hire a marketing company for your business may not be for the tangible results you get, but for the invaluable new perspective you receive about your business. When trying to manage the day-to-day requirements of a business, you often don’t have time to evaluate how processes and decisions are impacting your overall mission. A marketing firm brings a fresh look at how you are doing things and provides alternatives to “how it’s always been done.” When an innovative approach makes sense your new marketing partner will have the right people in place to get it done!
This post is courtesy of MMC Account Manager Melissa Holder.