Budget for Marketing Success
January 2, 2024
Most of us have heard the Benjamin Franklin quote “if you fail to plan, you are planning to fail.” While we can agree that it
MMC Blog: Budgets
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Don’t Let Autorenewals and Unwanted Subscriptions Cost You Money!
October 11, 2023
Let’s face it, there are subscriptions now for just about everything. From software licenses to business publication subscriptions to association memberships, the costs add up
Marketing agency or full-time employee: what’s an SMB to do?
November 6, 2019
For SMBs, there’s a constant struggle between managing budget and growing the business. To generate leads, you must do at least some marketing to get
Once is Not a Marketing Campaign
July 26, 2010
If I had a dollar for the number of times that a business owner told me they tried marketing once and it didn’t work for
Choice of Venue Makes a Difference
May 21, 2010
I still get the opportunity to help clients with seminars periodically thought not as often as when I was with Microsoft. One of the interesting
Deal or No Deal: How Would You Spend the Banker’s Money?
January 11, 2010
Admittedly prime time television must have soured in mid-December when I found myself repeatedly watching the Small Business Owner edition of Deal or No Deal
Change Your Marketing Mix Not How Much You Spend for Different Results
December 10, 2009
The results of a new study published by email marketer StrongMail and promoted by The eMarketer Daily show that 90% of business executives plan to spend
Using Stock Photography: A Cautionary Tale
October 26, 2009
The growing popularity and widespread availability of stock photography sites like istockphoto.com and fotolia.com has put the likes of Getty Images and Tony Stone on