What does it say when UK advertisers spend more on web than TV?
October 2, 2009
The WSJ reported yesterday that the percent of UK advertising dollars spent on internet advertising has surpassed those spent on TV advertising. Surprised? I was.
MMC Blog: Budgets
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Increase in Advertising Spending = Recovering Economy or Desperation?
August 11, 2009
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by
Make Marketing More Affordable with These Cost-Cutting Ideas
March 6, 2009
Yesterday I overheard the 6AM broadcaster on NPR talking about what the venture capitalists would be looking for at the business show going on in
Plans to Reach Your Target Market (Preparing for 2008, Part 4)
December 7, 2007
If you can’t profile your target, then you can’t make smart marketing investments. If your business is new, look at the competition for a profile
Which Comes First, the Budget or the Plan? (Preparing For 2008, Part 2)
November 21, 2007
The answer to that question depends entirely on who you ask. There are no hard and fast rules about how to set a budget and
How Not To Set Your Marketing Budget for 2008
November 14, 2007
The most expensive marketing mistake you will ever make is to wait until you can afford it to get started. Yet time and again I