How to Nail the Subject Line, and Earn the “Open”
July 14, 2020
All that time we spend writing the perfect email — containing brilliant, game-changing content — will deliver zero results if it remains unopened. That puts
MMC Blog: Copywriting
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The Unprecedented is Now Precedented, So Stop Using the Word
June 22, 2020
Now more than ever, during these times of great uncertainty, when things are crazy, chaotic and – wait for it – unprecedented, we’re here for
The Plain Writing Act of 2010 Ushered in the Benefits of Writing in Plain Language
May 26, 2020
Back in the Dark Ages of 1996 when I got my start as a copywriter, we weren’t quite sure about how this whole Internet thing
Using Humor in Messaging: Will You Get a Laugh or the Boot?
December 31, 2019
American humorist Leo Rosten once said, “Humor is, I think, the subtlest and chanciest of literary forms.” In business, it can be difficult to use
Tips from the Grammar Guru: Who vs. Whom
August 2, 2019
It can be challenging for some people to remember when to use the word “whom” instead of “who.” Before we compare who and whom, let’s
The Grammar Guru: Lay vs. Lie
August 1, 2019
Just because we know what a word means doesn’t mean we really understand how to use it properly. Take “lay” and “lie” for example. Do
Tips from the Grammar Guru: I vs. Me
July 30, 2019
The age-old confusion surrounding “I vs. Me” has likely tricked us all at some time or another. I can still hear my English teacher’s voice
Tips from the Grammar Guru: Than vs. Then
July 30, 2019
The English language can be quite tricky. It’s chock-full of words that look and sound the same, and their definitions are even virtually the same,