Make Marketing More Affordable with These Cost-Cutting Ideas
March 6, 2009
Yesterday I overheard the 6AM broadcaster on NPR talking about what the venture capitalists would be looking for at the business show going on in
MMC Blog: Copywriting
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Subject Lines That Increase Your Email Open Rates
January 29, 2009
This morning I received an email with the subject line: Al Roker is Fat Again. While I’m not an avid NBC Today Show follower, I
More On Getting a Job in PR
January 26, 2009
Over the weekend I was reading Jantsch’s Duct Tape Marketing. He makes a number of really strong points that I’ll probably address later but the
Great Subject Lines? Priceless!
October 23, 2008
48 email messages filled my box when I returned from my morning meetings. Guess which one I read first. Not the one from my most
Banishing Overused Words
July 12, 2008
I recently read an article that summarized the most overused phrases in the creation of marketing and public relations material for products and services from
Newsletters: How Often is Too Often and How Often is Enough?
May 1, 2008
Three times this week I’ve had the opportunity to talk to folks about newsletters so I figured it was time to reiterate the importance of
Fortune has an Editorial Calendar and So Should You
September 18, 2007
As a PR professional, part of my job is to review the Editorial Calendars — or EditCals — of major publications in search of coverage
Frequency Campaigns: Good Intentions Sometimes Go Awry
September 6, 2007
Frequency programs are marketing initiatives that we use to keep our name in front of clients and prospects. The goal typically is to put your