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Direct Mail

What Do the TM, SM and That Circle R Symbol Really Mean?

A trade mark symbol, ™, designates a word, phrase or ... READ MORE

Michelle Knight2017-10-02T15:05:24-04:00Branding, Copywriting, Direct Mail, email marketing, Frequency Marketing, Graphic Design, Marketing, Press Releases, Printing, Public Relations, social media, Style Guide|

Humor Appeals

A recent commercial was a huge hit in my household. ... READ MORE

Michelle Knight2017-09-27T16:19:45-04:00Advertising, Blogging, Direct Mail, email marketing, Frequency Marketing, Marketing, social media|

The Proof is in the Reading and Rereading: Tips for Proofreading your Work

The key to proofreading is to detach yourself from the ... READ MORE

Michelle Knight2017-08-01T15:57:40-04:00Blogging, Copywriting, Direct Mail, email marketing, Frequency Marketing, LEAD ARTICLE, Marketing, Must Reads, Newspapers, Newsrooms, Press Releases, Printing, Public Relations, social media, Style Guide|

Getting the Right Result: How to Talk to a Graphic Designer

Turning an idea into a product is a process. It ... READ MORE

Michelle Knight2017-05-15T15:31:25-04:00Advertising, Blogging, Direct Mail, email marketing, Frequency Marketing, Graphic Design, Marketing, Printing, Style Guide|

Reinforcing Your Value with Postcards

Last month I had professional headshots taken at diSogno Photography ... READ MORE

jenniferk2010-05-19T21:47:17-04:00Branding, Direct Mail|

When Direct Mail Can Still be More Effective than Email

The WSJ made an excellent point in a piece posted ... READ MORE

jenniferk2010-01-22T18:48:22-04:00Direct Mail, email marketing, Latest Posts|

Mailing List Hygiene and the NCOA

When you submit a mailing to a direct mail house, they ... READ MORE

jenniferk2010-01-18T21:08:39-04:00Direct Mail|

Respecting the Opt Out List

In honor of the death of John Jay Daly, former ... READ MORE

jenniferk2009-08-31T18:02:03-04:00Direct Mail, email marketing|

Make Marketing More Affordable with These Cost-Cutting Ideas

Yesterday I overheard the 6AM broadcaster on NPR talking about ... READ MORE

jenniferk2009-03-06T12:43:52-04:00Budgets, Copywriting, Direct Mail, Frequency Marketing, Newsrooms, Press Releases|