Direct Mail Archives - Michael Mackenzie Communications

CAPABILITIES
- Marketing & Strategy
  Most organizations don’t plan to fail, yet many fail to plan, especially when it comes to marketing.
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  Strategic Planning
  Program & Campaign Management
  Outsourced Marketing Manager
- Public Relations
  Want to reach 100,000 prospects without spending a dime on advertising? We can show you how.
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  Media & Analyst Relations
  New Releases & Case Studies
  Awards & Recognitions
  Speaking Opportunities
  Event Marketing
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- Branding
  Before you can tell customers what you sell—and have them accept your invitation to purchase—they need to know who you are. Branding defines your message and makes it consistent across all touch points.
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  Graphic Design & Logos
  Brochures & Corporate Collateral
  Exhibits & Displays
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- Digital
  Have you ever been frustrated by websites where the copy didn’t seem to make sense, or tell you what you needed? Where it was filled with buzzwords and no substance? Don’t let that site be yours.
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  Website Development
  Website Maintenance
  Video Blogs & Explainer Videos
  Social Media
- Content Marketing
  Content should do more than speak about your company. It should make the world want to listen.
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  Product Slicks & Company Overviews
  Social Media Posts & Blogging
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What Do the TM, SM and That Circle R Symbol Really Mean?

A trade mark symbol, ™, designates a word, phrase or ... READ MORE

Michelle Knight2017-10-02T15:05:24-05:00Branding, Copywriting, Direct Mail, email marketing, Frequency Marketing, Graphic Design, Marketing, Press Releases, Printing, Public Relations, social media, Style Guide|

Humor Appeals

A recent commercial was a huge hit in my household. ... READ MORE

Michelle Knight2017-09-27T16:19:45-05:00Advertising, Blogging, Direct Mail, email marketing, Frequency Marketing, Marketing, social media|

The Proof is in the Reading and Rereading: Tips for Proofreading your Work

The key to proofreading is to detach yourself from the ... READ MORE

Michelle Knight2017-08-01T15:57:40-05:00Blogging, Copywriting, Direct Mail, email marketing, Frequency Marketing, LEAD ARTICLE, Marketing, Must Reads, Newspapers, Newsrooms, Press Releases, Printing, Public Relations, social media, Style Guide|

Getting the Right Result: How to Talk to a Graphic Designer

Turning an idea into a product is a process. It ... READ MORE

Michelle Knight2017-05-15T15:31:25-05:00Advertising, Blogging, Direct Mail, email marketing, Frequency Marketing, Graphic Design, Marketing, Printing, Style Guide|

Reinforcing Your Value with Postcards

Last month I had professional headshots taken at diSogno Photography ... READ MORE

jenniferk2010-05-19T21:47:17-05:00Branding, Direct Mail|

When Direct Mail Can Still be More Effective than Email

The WSJ made an excellent point in a piece posted ... READ MORE

jenniferk2019-10-01T17:11:55-05:00Direct Mail, email marketing, Latest Posts|

Mailing List Hygiene and the NCOA

When you submit a mailing to a direct mail house, they ... READ MORE

jenniferk2010-01-18T21:08:39-05:00Direct Mail|

Respecting the Opt Out List

In honor of the death of John Jay Daly, former ... READ MORE

jenniferk2009-08-31T18:02:03-05:00Direct Mail, email marketing|

Make Marketing More Affordable with These Cost-Cutting Ideas

Yesterday I overheard the 6AM broadcaster on NPR talking about ... READ MORE

jenniferk2009-03-06T12:43:52-05:00Budgets, Copywriting, Direct Mail, Frequency Marketing, Newsrooms, Press Releases|