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Direct Mail

What Do the TM, SM and That Circle R Symbol Really Mean?

A trade mark symbol, ™, designates a word, phrase or ... READ MORE

Michelle Knight2020-02-27T07:54:06-05:00October 2nd, 2017|Branding, Copywriting, Direct Mail, Email Marketing, Frequency Marketing, Graphic Design, Marketing, Press Releases, Printing, Public Relations, social media, Style Guide|

Humor Appeals

A recent commercial was a huge hit in my household. ... READ MORE

Michelle Knight2020-02-27T07:54:06-05:00September 27th, 2017|Advertising, Blogging, Direct Mail, Email Marketing, Frequency Marketing, Marketing, social media|

The Proof is in the Reading and Rereading: Tips for Proofreading your Work

The key to proofreading is to detach yourself from the ... READ MORE

Michelle Knight2020-02-27T07:54:06-05:00August 1st, 2017|Blogging, Copywriting, Direct Mail, Email Marketing, Frequency Marketing, LEAD ARTICLE, Marketing, Must Reads, Newspapers, Newsrooms, Press Releases, Printing, Public Relations, social media, Style Guide|

Getting the Right Result: How to Talk to a Graphic Designer

Turning an idea into a product is a process. It ... READ MORE

Michelle Knight2020-02-27T07:54:07-05:00May 15th, 2017|Advertising, Blogging, Direct Mail, Email Marketing, Frequency Marketing, Graphic Design, Marketing, Printing, Style Guide|

Reinforcing Your Value with Postcards

Last month I had professional headshots taken at diSogno Photography ... READ MORE

jenniferk2020-02-27T07:54:08-05:00May 19th, 2010|Branding, Direct Mail|

When Direct Mail Can Still be More Effective than Email

The WSJ made an excellent point in a piece posted ... READ MORE

jenniferk2020-02-27T07:54:08-05:00January 22nd, 2010|Direct Mail, Email Marketing, Latest Posts|

Mailing List Hygiene and the NCOA

When you submit a mailing to a direct mail house, they ... READ MORE

jenniferk2020-02-27T07:54:08-05:00January 18th, 2010|Direct Mail|

Respecting the Opt Out List

In honor of the death of John Jay Daly, former ... READ MORE

jenniferk2020-02-27T07:54:09-05:00August 31st, 2009|Direct Mail, Email Marketing|

Make Marketing More Affordable with These Cost-Cutting Ideas

Yesterday I overheard the 6AM broadcaster on NPR talking about ... READ MORE

jenniferk2020-02-27T07:54:10-05:00March 6th, 2009|Budgets, Copywriting, Direct Mail, Frequency Marketing, Newsrooms, Press Releases|