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Word of Mouth Marketing In Action

I took the family for lunch at Chili's after church on Sunday. I had a coupon for a free meal as part of a promotion I enrolled in through BzzAgent. I joined BzzAgent last year at the recommendation of a friend who suggested joining as a way to get advanced…

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How PR Pros Should Use and Not Abuse Social Media

Shortly after I left Microsoft a few alumni friends introduced me to LinkedIn. I didn't really understand it to begin with and have to admit that I have not taken full advantage of the opportunities that it presents. But over time as I periodically receive invitations from people I know…

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Coke or Pepsi?

On the recommendation of a colleague, I read Gitomer's Little Red Book. Filled with interesting ideas. Some of them are pretty good but I'm not an over the top enthusiast. As a matter of fact, it wasn't until I read the book that I realized I'd been seeing Gitomer's column…

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