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How PR Pros Should Use and Not Abuse Social Media

Shortly after I left Microsoft a few alumni friends introduced me to LinkedIn. I didn’t really understand it to begin with and have to admit that I have not taken full advantage of the opportunities that it presents. But over time as I periodically receive invitations from people I know (and some that I don’t), I’ve become more intrigued with the opportunities inside. I see how LinkedIn is going to play an important part in not only referral marketing (can you connect me with…?) but also in establishing credibility (wow, look at all the people you know). 

LinkedIn has also secured a position for itself in the new social media newsroom. I think that is a great thing. Unfortunately it appears to be opening the doors to spam. Check out the pitch that Todd Defren recently received from Malibu Rum.

I share this with you as example number 1 of how PR Pros Should NOT use social media tools to engage bloggers.

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