How You Can Rank in Google’s “People Also Ask” Box
April 27, 2023
Google’s “People Also Ask” (PAA) box is a prominent feature on search engine results pages (SERPs). This feature displays additional questions related to a user’s
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Do You Know the Difference Between Organic and Local SEO?
April 27, 2023
As a marketing and communications agency, we often get asked about the difference between Organic SEO and Local SEO. While both strategies are essential for
Can You Write Better Headlines by Asking a Question?
February 17, 2022
Although a great many copywriters and editors may point to the adage credited to British technology journalist Ian Betteridge, which argues that any headline that
Are Intentional Misspellings on Your Website a Misstep? Part 2
October 21, 2021
In Part 1 of this series, we looked at researching and analyzing keywords that may be commonly misspelled. Once you’ve identified misspelled words and determined
Are Intentional Misspellings on Your Website a Misstep? Part 1
October 14, 2021
Competition for keywords continues to get fiercer. Companies are investing more and more to push their websites to the top of search results. With an
Improve SEO Performance and Accessibility with Alt Tags
October 12, 2021
Many, if not most people have never heard of alt tags. What the heck are they and why should you care? We’ll answer some basic
Do You Know How Important Reviews Are for Your Business?
August 17, 2021
It’s probably not news that reviews are a critical component of your digital marketing strategy. But, in case you need a reminder: 97 percent of
How to Affect Real Change in Your Website Search Standings: SEO Meta-Tags
June 1, 2021
As a business owner you’ve probably been in a position where your content is published yet you aren’t seeing any significant traffic to your site.