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Style Guide

What Do the TM, SM and That Circle R Symbol Really Mean?

A trade mark symbol, ™, designates a word, phrase or ... READ MORE

Michelle Knight2020-02-27T07:54:06-05:00October 2nd, 2017|Branding, Copywriting, Direct Mail, Email Marketing, Frequency Marketing, Graphic Design, Marketing, Press Releases, Printing, Public Relations, social media, Style Guide|

The Proof is in the Reading and Rereading: Tips for Proofreading your Work

The key to proofreading is to detach yourself from the ... READ MORE

Michelle Knight2020-02-27T07:54:06-05:00August 1st, 2017|Blogging, Copywriting, Direct Mail, Email Marketing, Frequency Marketing, LEAD ARTICLE, Marketing, Must Reads, Newspapers, Newsrooms, Press Releases, Printing, Public Relations, social media, Style Guide|

Getting the Right Result: How to Talk to a Graphic Designer

Turning an idea into a product is a process. It ... READ MORE

Michelle Knight2020-02-27T07:54:07-05:00May 15th, 2017|Advertising, Blogging, Direct Mail, Email Marketing, Frequency Marketing, Graphic Design, Marketing, Printing, Style Guide|

How Hampton Inn Got It Right

I had the pleasure of spending 3 total nights at ... READ MORE

jenniferk2020-02-27T07:54:12-05:00August 6th, 2007|Marketing, Style Guide|

Protecting Your Image with a Corporate Style Guide

Whether they are buying new window treatments for your home ... READ MORE

jenniferk2020-02-27T07:54:12-05:00April 19th, 2007|Copywriting, Graphic Design, Style Guide|