A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or symbol proprietary to the source of a service. Anyone can add the tm symbol or the sm symbol to any word phrase or symbol he…
The key to proofreading is to detach yourself from the piece – to look at it from a different perspective. The reason for this is that the brain likes to fill in the blanks for us and sets us up to miss mistakes that are right in front of us.…
Turning an idea into a product is a process. It takes effective communication and useful feedback to help a designer understand what you want and to ensure the right result. Here are some guidelines for building a solid foundation with a graphic designer: Be Realistic with Deadlines Work with the…
I had the pleasure of spending 3 total nights at two different Hampton Inns during a series of trips this summer. I'm fond of the facilities because they work well for my family but what I found so appealing on my most recent visits had nothing to do with my…
Whether they are buying new window treatments for your home or logo-branded premium items in their corporate colors, individuals as well as marketing professionals invest heavily in setting their style and promoting their brand. Yet often our best efforts are sabotaged by well-meaning spouses who bring home tacky Barcaloungers and…
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