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Influencer Marketing

Influencer Marketing: Where to begin?

Social media is becoming more than just a source of entertainment. Social media can be a great way to grow your business. Influencer marketing is on the rise and it can be key to increasing exposure. First, you have to choose which type of influencer will best promote your brand.

Mega Influencers:

Mega influencers are influencers with more than 1 million followers. These can be singers, actors, athletes, and other well-known personalities. While they  have a very wide and broad following, they mostly lack connection with their followers. Mega influencers are best at promoting broad target markets and typically avoid niche products. These influencers are best for big businesses who can afford up to $1k to $1 million per post.

Macro Influencers:

Macro influencers typically range from 100,000 to 1 million followers. They work well with a little more targeted audiences and are less expensive. Macro influencers can promote more niche products, but may be a leader in this field. They will have ample experience promoting products and brands which will make them a reliable ambassador. Macro influencers often charge $5-10k per post.

Micro Influencers:

Micro influencers have between 1,000 to 100,000 followers. They have specific interests and can be very relatable to viewers. Many brands tend to use several micro influencers simultaneously to reach their audiences. These influencers come across as trustworthy and believable and are great for startups or new  brands. Micro influencer pricing typically ranges from around $100-500 per post.

Nano Influencers:

Nano influencers have less than 1,000 followers. These influencers tend to have a strong influence over their immediate community. While they may not be the best choice for reaching a large audience, they work well for localized messages. Nano influencers can expect $10-100 per post.

The bigger the influencer, the less targeted their reach. Big companies with a wide appeal and large budget might lean towards mega or macro influencers. Smaller companies and niche brands should sway towards micro and nano influencers to help to grow the audience and sell the brand.

Regardless of size or costs, social media influencers are essential to today’s marketing environment. Getting started is the hardest part, but picking an influencer who works best for your brand is key.

This post is courtesy of MMC Summer Intern Jessica Moore

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