Embarking on a new marketing campaign, hiring a public relations firm or creating new web copy can be an expensive endeavor if performed in a silo. We help technology and professional services firms maximize their marketing and public relations dollars by showing them how to create and then repurpose content and campaigns again and again, across the entire marketing communications spectrum.
As right hand to the business owner or sales VP of dozens of professional service and technology firms, we’ve been assigned many titles including Marketing VP, Virtual Marketing Manager, Message Controller and even Mom.
If your firm needs someone to bring great marketing ideas to the table, plot out the detailed steps required for execution then take responsibility for those tasks, we can help. If you have good intentions and existing internal resources but need a project manager to hold your staff members accountable for their share, we can fill that role, too.
As your outsourced marketing team, we take a divide and conquer approach to help manage as much or as little of your marketing communications as you want. Just a few of the areas where we can serve include: direct and email marketing; online or display advertising; public, media and community relations; trade shows, seminar, webinar and special events; web content, design and search engine optimization (SEO).
The key to marketing is keeping your name or brand in front of prospective customers as often as they have the opportunity to buy from or refer business to you. If you’re Starbucks, this could be every weekday morning; Nike, once every few months and Re/MAX perhaps just once every 3-4 years. But because you don’t know which day, month or year your customer will be shopping, you need a frequency marketing campaign to maintain a regular flow of communications and educational information to your best prospects and referral sources. This could be an e-mail campaign, postcards, newsletters, press releases, coupon mailers or a whole sea of options in between.
The important part of a frequency program is getting started. The challenge for many well-intended marketers is maintaining a consistent message and program. Michael Mackenzie Communications can help you plan, build and maintain a cost-effective communications program.