Yes there are still businesses for whom it makes sense to advertise in the yellow pages. Last year I had the opportunity to help a number of them negotiate better contracts. In so doing, we uncovered some interesting options for saving $$.  I shared some of these lessons in a recent interview with Sanitation Journal. You’ll find the resulting article on yellow pages marketing starting on page 18. http://www.sanitationjournal.com/files/March08SJ.pdf