There are Still Occasions When it Makes Sense to Advertise in the Yellow Pages

Yes there are still businesses for whom it makes sense to advertise in the yellow pages. Last year I had the opportunity to help a number of them negotiate better contracts. In so doing, we uncovered some interesting options for saving $$.  I shared some of these lessons in a recent interview with Sanitation Journal. You’ll find the resulting article on yellow pages marketing starting on page 18. http://www.sanitationjournal.com/files/March08SJ.pdf