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Selecting an Email Marketing Application

Whether you are sending our monthly electronic newsletters to your entire database or weekly updates to a select few, email marketing software applications are fast becoming a staple in ye old marketing toolkit. I probably get this question about once a week. I’ve got clients using all different systems for a myriad of reasons — ease of use, interoperability with their CRM, licensed from their graphic designer, or just because. I’ve got my reasons for giving different recommendations to different folks but when I came across this comprehensive list, I felt compelled to share. Clearly there are too many listed here for any one person to investigate each platform (if you have this much free time on your hand, we need to talk) but it provides a broad hunting ground if you are looking for alternatives. Please feel free to weigh in with your opinions or nominate any that aren’t listed.

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