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Copywriting

The Plain Writing Act of 2010 Ushered in the Benefits of Writing in Plain Language

Back in the Dark Ages of 1996 when I got my start as a copywriter, we weren’t quite sure about how this whole Internet thing ...
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Copywriting

The Grammar Guru: Lay vs. Lie

Just because we know what a word means doesn’t mean we really understand how to use it properly. Take “lay” and “lie” for example. Do ...
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Copywriting

Tips from the Grammar Guru: Email vs. E-mail

“PLEASE stop hitting reply all on every e-mail you send.” Or wait, is it… “PLEASE stop hitting reply all on every email you send.” As ...
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Copywriting

Tips from the Grammar Guru: 70’s vs. ‘70s

I think it’s time we talk about apostrophes and when we need to use restraint with them. An apostrophe is used to create a conjunction ...
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Copywriting

Tips from the Grammar Guru: It’s vs Its

It’s not that hard. In fact, it’s actually pretty easy. Don’t let it confuse you because of its daunting reputation. With a little effort, it’s ...
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