If your business has a website, chances are you’re capturing information about your visitors on a landing page, newsletter sign-up form or contact form. The data you collect is called personally identifiable information (PII), and what happens to that data is important not just to your business, but to legal entities as well.
Privacy laws in the US and around the world regulate the collection and use of PII, and these laws require websites to disclose:
- What PII is collected
- What is done with that PII
- Who the PII is shared with
- Hire a privacy attorney to maintain your policy.
- Ignore the issue and hope you don’t get sued.
- Take advantage of a generator that keeps the policy updated for you.
This post is courtesy of MMC Project Manager Chris White.