MMC Blog
Using Stock Photography: A Cautionary Tale
The growing popularity and widespread availability of stock photography sites like istockphoto.com and fotolia.com has put the likes of Getty Images and Tony Stone on ...
Read More → What does it say when UK advertisers spend more on web than TV?
The WSJ reported yesterday that the percent of UK advertising dollars spent on internet advertising has surpassed those spent on TV advertising. Surprised? I was. ...
Read More → What Makes a Good Testimonial?
We regularly capture content for clients that is fashioned into a press release or case study but one of the things I see clients struggling ...
Read More → In Honor of National Punctuaion Day: The Proper Use of an Ellipsis
Sometime earlier this year I came across a reference to today being National Punctuation Day and quickly put a reminder in my calendar. It kind ...
Read More → Inappropriate Advertising in the Miami vs. FSU Football Game
You don’t have to be a football fan or even an FSU alum to appreciate the really poor taste exhibited by the media buyers for ...
Read More → Respecting the Opt Out List
In honor of the death of John Jay Daly, former president of the Direct Marketing Association and founder of the program that allows consumers to ...
Read More → Common Problems in Marketing Plans
WSJ published a great piece early this summer entitled How to Write a Good Business Plan that starts off pointing out why a down economy ...
Read More → Increase in Advertising Spending = Recovering Economy or Desperation?
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by ...
Read More →