MMC Blog
You Are Not Your Prospect: Why You Should Consider Ad Vehicles That You Never Use
Stacy Williams, SEO guru with Atlanta-based search firm Prominent Placement, included a great article in her newsletter last week entitled “But I Never Click on ...
Read More → If McDonald’s can raise their prices in this recession, can you?
Mickey D’s raised the price of a cheeseburger 19 cents in December, or at least that is what Fortune Magazine tells me. I can’t say ...
Read More → Impact of Failing Newspapers on Advertising and Quality of News
Mitch Leff shared this article this morning, detailing projections of which major US newspapers will fail or move to all digital before we exit the ...
Read More → Word of Mouth Marketing In Action
I took the family for lunch at Chili’s after church on Sunday. I had a coupon for a free meal as part of a promotion ...
Read More → Make Marketing More Affordable with These Cost-Cutting Ideas
Yesterday I overheard the 6AM broadcaster on NPR talking about what the venture capitalists would be looking for at the business show going on in ...
Read More → Email that talks: Would you like that in your in-box?
Last monthI had the pleasure of lunching with Lisa Jones, the founder of http://www.eyemailinc.com. Eyemail is a different kind of email marketing company not just ...
Read More → Subject Lines That Increase Your Email Open Rates
This morning I received an email with the subject line: Al Roker is Fat Again. While I’m not an avid NBC Today Show follower, I ...
Read More → More On Getting a Job in PR
Over the weekend I was reading Jantsch’s Duct Tape Marketing. He makes a number of really strong points that I’ll probably address later but the ...
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