MMC Blog
Email List Maintenance 101: Don’t Offend Your Subscribers
You work hard to build a list of qualified subscribers to your email marketing list. You need to work equally hard to keep them. List ...
Read More → Recommended Marketing Reads: Shankman’s Outrageous PR Stunts Not Just About the Stunts
I spent an extraordinary amount of time reading last month — between sitting in doctor’s offices and riding on planes — and thus managed to ...
Read More → Value in Content Marketing
It used to be that you could create a really visually appealing advertising vehicle and in the absence of other competitive noise, people would buy. ...
Read More → Mother’s Day Publicity Stunt Done Well
In honor of Mother’s day, a local jewelry store held a contest where they invited students from area schools to write a letter explaining what ...
Read More → New Coke: Was It Really That Long Ago?
As a marketing pro, I get great pleasure out of hyper-analyzing campaigns good and bad. And as a type-A personality with a steel trap mind, I ...
Read More → Further explanation from the AJC on their new layout and design
In case you didn’t pick up a copy of yesterday’s AJC or you missed the press release announcing their debut, check it out (with images included).
Read More → Who is Left Reading the AJC?
AJC rolls out a whole new look on Sunday but released this video preview yesterday. It looks more like USAToday than the Wall Street Journal. ...
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