MMC Blog
Jenkins’ The Truth About Email Marketing Worth Reading if You’re Mailing
Although I started it over a month ago, I finally got around to finishing Simms Jenkins’ The Truth About Email Marketing earlier this afternoon. As ...
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Email List Maintenance 101: Don’t Offend Your Subscribers
You work hard to build a list of qualified subscribers to your email marketing list. You need to work equally hard to keep them. List ...
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Recommended Marketing Reads: Shankman’s Outrageous PR Stunts Not Just About the Stunts
I spent an extraordinary amount of time reading last month — between sitting in doctor’s offices and riding on planes — and thus managed to ...
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Value in Content Marketing
It used to be that you could create a really visually appealing advertising vehicle and in the absence of other competitive noise, people would buy. ...
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Mother’s Day Publicity Stunt Done Well
In honor of Mother’s day, a local jewelry store held a contest where they invited students from area schools to write a letter explaining what ...
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New Coke: Was It Really That Long Ago?
As a marketing pro, I get great pleasure out of hyper-analyzing campaigns good and bad. And as a type-A personality with a steel trap mind, I ...
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Further explanation from the AJC on their new layout and design
In case you didn’t pick up a copy of yesterday’s AJC or you missed the press release announcing their debut, check it out (with images included).
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