MMC Blog
Word of Mouth Marketing In Action
I took the family for lunch at Chili’s after church on Sunday. I had a coupon for a free meal as part of a promotion ...
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Make Marketing More Affordable with These Cost-Cutting Ideas
Yesterday I overheard the 6AM broadcaster on NPR talking about what the venture capitalists would be looking for at the business show going on in ...
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Email that talks: Would you like that in your in-box?
Last monthI had the pleasure of lunching with Lisa Jones, the founder of http://www.eyemailinc.com. Eyemail is a different kind of email marketing company not just ...
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Subject Lines That Increase Your Email Open Rates
This morning I received an email with the subject line: Al Roker is Fat Again. While I’m not an avid NBC Today Show follower, I ...
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More On Getting a Job in PR
Over the weekend I was reading Jantsch’s Duct Tape Marketing. He makes a number of really strong points that I’ll probably address later but the ...
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Improving the Response Rate on Direct Mail Campaigns
The nuerosciencemarketing blog among others are very excited about the results of a marketing effort documented in Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be ...
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Getting a Job in PR (or anywhere else for that matter)
When I finished grad school at FSU in 1991 the unemployment rate was also somewhere around 7%. Competing against experienced professionals for entry-level positions was ...
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The Lost Art of Press Proofs
When I first started buying printing, we’d get a proof with everything we ordered. The customer always hated paying for the proof but it was ...
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