MMC Blog
Prospects Opening Fewer Marketing Emails?
A recent study by MailerMailer found that overall consumers are opening fewer marketing emails. This shouldn’t come as a surprise to anyone, especially given the ...
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#3: Be Available
Good PR Clients make themselves available when their agency or the media call directly with a question. If getting quoted in articles is part of ...
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Great Subject Lines? Priceless!
48 email messages filled my box when I returned from my morning meetings. Guess which one I read first. Not the one from my most ...
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#2 Good PR Clients are Prompt
By prompt I do not mean arrive on time (although that is often helpful). Instead I’m referring to clients who are prompt with their announcements. ...
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Three Characteristics of a Good PR Client
Before I had the chance to read Kanzler’s How to Be a Good PR Client, the headline got me thinking. And as luck would have ...
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Something for Everyone in Solis’ Conversation Prism
I had the opportunity to speak to attendees of the Georgia Oglethorpe Awards Conference at the Loudermilk Center in downtown Atlanta today. They asked me ...
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Press Releases for the Masses
The reason that subscription rates for daily newspapers are dropping is not because people are opting to read them for free online. The reason that ...
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Although I never recommend that you adhere labels to envelopes…
There are times when I do actually recommend clients buy labels. Usually as part of a promotion — where you might use them to highlight a ...
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