What’s the Most Important Thing on a Business Card?
November 7, 2024
Business cards rise and fall in popularity and in creative concepts. Unless you are part of the small fraction of US workers who operate fully
MMC Blog: Branding
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Color Psychology: Enhancing User Experience and Conversion in Web Design
November 6, 2024
Color psychology has evolved from a design aesthetic into a key factor driving user engagement and conversion in web design. Strategic color choices can influence
Pink October: A Shifting Trend
October 23, 2024
October is synonymous with breast cancer awareness. For years, companies have rallied behind the cause, often adopting pink-themed branding to show their support. However, this
Team Up for Gold: The Power of Athlete Partnerships
August 1, 2024
The Olympic stage is a global spotlight where athletes and brands alike vie for attention. Strategic athlete partnerships can be a game-changer, elevating brands to
Thoughtful Use of Fonts in Advertising
January 20, 2023
Typography plays an important role in setting the mood in advertisements and other marketing efforts. Marketers must carefully select everything from typeface and point size
Thoughtful Use of Colors in Advertising and Brand Marketing
November 23, 2022
The use of colors and typography in marketing are more critical than you may initially think. Colors in marketing play a role in brand recognition
How to Start Marketing Your Business
September 30, 2021
I received an unsolicited inquiry last week from an MSP (Managed IT Service Provider) looking for estimated pricing for certain strategic and content marketing activities.
Zoom Backgrounds: A Lost Opportunity to Brand Your Business?
March 16, 2021
As I’m now averaging some 20+ video conference calls per week, I get the opportunity to see a lot of “backgrounds” — both real and