It has been quite the week for fonts and fans of typography.  Government Abandons the Sans Serif Font (But Why?)  First, the U.S. Secretary of State changed the

The Pantone Color Institute announced their color of the year this week. As a marketing professional who fields lots of questions about color combinations and

A logo is the face of your business. The fonts and colors you choose all play a role in how your company is perceived by

Have you ever wondered how a company lands at the top of the page when you search the internet? There are three predominant reasons: big

October is synonymous with breast cancer awareness. For years, companies have rallied behind the cause, often adopting pink-themed branding to show their support. However, this

The Olympic stage is a global spotlight where athletes and brands alike vie for attention. Strategic athlete partnerships can be a game-changer, elevating brands to