Tips from the Grammar Guru: It’s vs Its
June 30, 2019
It’s not that hard. In fact, it’s actually pretty easy. Don’t let it confuse you because of its daunting reputation. With a little effort, it’s
MMC Blog: Copywriting
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What’s on the Horizon for SEO?
December 5, 2017
An inherent quality of the Internet is that it is always changing. I spend a good 25% of my day, every day, reading and researching,
What Do the TM, SM and That Circle R Symbol Really Mean?
October 2, 2017
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or
The Proof is in the Reading and Rereading: Tips for Proofreading your Work
August 1, 2017
The key to proofreading is to detach yourself from the piece – to look at it from a different perspective. The reason for this is
It’s True: Sometimes Less is More – Especially with Media Relations
February 13, 2017
When I attended journalism school back in the day, writing a “salesy” news release for a class assignment was a one-way ticket to a failing
The Power of Proofing and the Importance of Checking Your Work
October 14, 2016
Somewhere along the lines of fifth grade I believe we were all introduced to the idea that you should check your work, yet my high-school
Spelling Matters Even on Social, Just Ask Steve Harvey
December 23, 2015
Steve Harvey crowning the wrong beauty contestant Miss Universe has garnered millions of extra eyeballs as broadcast media continue to replay what was no doubt
Another Example of When Advertising Really Isn’t the Same as PR
August 1, 2011
With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take