What Do the TM, SM and That Circle R Symbol Really Mean?
October 2, 2017
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or
MMC Blog: Direct Mail
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Humor Appeals
September 27, 2017
A recent commercial was a huge hit in my household. It shows a husband and a wife looking over the paperwork to purchase a vehicle,
The Proof is in the Reading and Rereading: Tips for Proofreading your Work
August 1, 2017
The key to proofreading is to detach yourself from the piece – to look at it from a different perspective. The reason for this is
Getting the Right Result: How to Talk to a Graphic Designer
May 15, 2017
Turning an idea into a product is a process. It takes effective communication and useful feedback to help a designer understand what you want and
Reinforcing Your Value with Postcards
May 19, 2010
Last month I had professional headshots taken at diSogno Photography for use on my website, in membership directories and for bylined articles. This week I received
Miscalculating the ROI of Social Media
May 7, 2010
In Ed Schipul’s Personal Brand Era presentation to the PRSA Georgia crowd yesterday, he cited stats about the of success of small business owner Gary V’s
When Direct Mail Can Still be More Effective than Email
January 22, 2010
The WSJ made an excellent point in a piece posted last week about the continued importance of direct mail in the marketing mix of the
Mailing List Hygiene and the NCOA
January 18, 2010
When you submit a mailing to a direct mail house, they run your list up against something called the NCOA (national change of address) database. This