Email List Maintenance 101: Don’t Offend Your Subscribers
June 19, 2009
You work hard to build a list of qualified subscribers to your email marketing list. You need to work equally hard to keep them. List
MMC Blog: Email Marketing
Read More »
Email that talks: Would you like that in your in-box?
February 11, 2009
Last monthI had the pleasure of lunching with Lisa Jones, the founder of http://www.eyemailinc.com. Eyemail is a different kind of email marketing company not just
Subject Lines That Increase Your Email Open Rates
January 29, 2009
This morning I received an email with the subject line: Al Roker is Fat Again. While I’m not an avid NBC Today Show follower, I
Prospects Opening Fewer Marketing Emails?
November 17, 2008
A recent study by MailerMailer found that overall consumers are opening fewer marketing emails. This shouldn’t come as a surprise to anyone, especially given the
Great Subject Lines? Priceless!
October 23, 2008
48 email messages filled my box when I returned from my morning meetings. Guess which one I read first. Not the one from my most