Formatting Your Facebook Ad
November 30, 2017
Facebook is a veritable fire hose of advertisements. Your posts, articles and brilliant insights do not stand a chance at catching anyone’s attention unless you
MMC Blog: Frequency Marketing
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What Do the TM, SM and That Circle R Symbol Really Mean?
October 2, 2017
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or
Humor Appeals
September 27, 2017
A recent commercial was a huge hit in my household. It shows a husband and a wife looking over the paperwork to purchase a vehicle,
The Proof is in the Reading and Rereading: Tips for Proofreading your Work
August 1, 2017
The key to proofreading is to detach yourself from the piece – to look at it from a different perspective. The reason for this is
Getting the Right Result: How to Talk to a Graphic Designer
May 15, 2017
Turning an idea into a product is a process. It takes effective communication and useful feedback to help a designer understand what you want and
Why Frequency Marketing Works
July 27, 2010
Marketing Sherpa’s chart this week — entitled The Long Road from Lead Generation to Sales Conversion — further reinforces everything we’ve been saying lately about
Make Marketing More Affordable with These Cost-Cutting Ideas
March 6, 2009
Yesterday I overheard the 6AM broadcaster on NPR talking about what the venture capitalists would be looking for at the business show going on in