How to Set-up your Company Facebook Page

You may have seen our earlier post on The Top Benefits of an Active Facebook Company Page. If your company still hasn’t gotten on board with Facebook, you can follow the below guidelines to set-up your company page:

1. Go to https://www.facebook.com
2. Enter the credentials of the person whose personal page is linked to the Company page as the owner and/or administrator. Click “Log In”
3. The page will redirect you to person’s the news feed. Once you see the news feed, click the downward-pointing arrow in the upper-right hand corner and select the company page. It can also be listed under pages on the left-hand side.

4. Once you’ve clicked, you will be able to see your Facebook Company profile setup, which is, by default, on the “Home”

The Home page displays everything posted from the company page and everything that the company page has been featured/ tagged in.

5. To add and manage services that your company offers, click the “Services” Adding services helps potential clients know exactly what you offer, what it entails and the cost (optional).

1. To add a service, simply click “Add a Service”
2. To reorder the way your services are displayed, click and drag the service box.
3. To delete or edit a description of a service, click the downward-pointing arrow next to the service name.

6. If applicable, integrating products clients can purchase on the internet is easy. It is done through the “Shop” To set this up:
   1. Click “Shop”
   2. Accept merchant terms.
   3. Follow the step-by-step process of setup. You can choose to have customers checkout on Facebook or link checkout to an external website.

7. The “Offers” tab allows you to list special discounts, sales and/or promotions. To create:
   1. Click “Offers,” then click “Create Offer.”
   2. In the square that pops up, type the expiration date, offer description and add photos that represent the offer (coupon, ticket, etc.)
   3. If applicable, you may add terms and conditions and a promo code by clicking the “+terms and conditions” and “+promo code” links.

8. To manage photos, click the “Photos”
   1. To delete a photo, hover over the photo, click the pencil icon in the top right and then select delete photo.
   2. To select assign a new company page cover photo, hover over the photo, click the pencil icon in the top right and then select “make cover photo.”
   3. To select assign a new company page profile photo, hover over the photo, click the pencil icon in the top right and then select “make profile picture for page.”
   4. To add a photo, click the “Add Photos” which is always located next to a camera icon.
   5. Photos can be segmented into albums. The albums suggested for a company page are:
      • Office Photos: Section dedicated to interior office layout photos and photos
      • that help your business to be identified from the outside.
      • At Work: Section dedicated to action shots of staff and clients. Example: meetings, presentations, events, etc.
      • Team: Section dedicated to displaying staff members. Headshots and group photos can go here.
      • Profile Photos and Cover Photos: Section dedicated for profile photos. Your cover photo, profile photo and logo live here. (Facebook automatically creates these albums for you)

9. To manage videos, click the “Videos”
   1. Add video by simply clicking “+Add Video.”
   2. You may also see insights on your videos performance by clicking “Video Insights.”
   3. You will be able to see retention rates, engagement rates, click-through rates and more.

10. The “Posts” page displays all posts made by administrators, contributors and others who follow and like the page. You can manage inappropriate posts here by simply clicking the post and deleting it.

11. The “Events” page allows companies to create events, assign hosts and invite attendees. To create an event:
    1. Click the “Events”
    2. Be sure to fill out every field that is applicable to the event.
    3. You can assign the event a category such as film, causes, etc.
    4. You can set the frequency if it’s an event that occurs more than once (ex: a monthly lunch and learn)
    5. You can also add a ticket link, if applicable.

12. The “About” tab gives companies the ability to add all details about your company. It is important to fill out every section on the “About” page as it helps boost your Facebook search position, directs traffic to your website and informs both clients and potential clients.

This post courtesy of Account Coordinator, Shanelle Benjamin