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What Does Michael Bloomberg Get for a Media Buy of 2400 Gross Rating Points?

Early last week major media outlets like the Washington Post and the New York Times reported that the Michael Bloomberg campaign was upping their efforts …

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The Magic of Target: How Clever Positioning Made This Retailer Irresistible

A friend posted this meme recently on Facebook, and I had to laugh. Can’t we all relate to the experience of going to Target for …

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Using Humor in Messaging: Will You Get a Laugh or the Boot?

American humorist Leo Rosten once said, “Humor is, I think, the subtlest and chanciest of literary forms.” In business, it can be difficult to use …

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