MMC Blog
Using RSS to Capture News vs. Distribute News
I was sharing lunch with a few colleagues at Maggiano’s in Buckhead today when the subject of my ongoing effort to create virtual newsrooms for ...
Read More → Make Your First Piece of Collateral a Case Study
The manager of a small retailer that I frequent complained today that her attempts to get clients to provide testimonials was not going well. Like ...
Read More → Stylistically Correct
Last month I had a client call and report that she had a new staff member who was an awesome writer. “Would it be okay ...
Read More → Confessions of a Writing Instrument Junkie
I admit it: I love pens. I just left the doctor (long story) and while I was there I picked up 4 different pharma rep ...
Read More → Online Newsrooms
I’ve spent the better part of my free time over the last week researching virtual or “online” newsrooms. While most websites have a “news” or ...
Read More → On Creating Competitive Advantage
Last month a client started quoting lines from Jaynie Smith’s Creating Competitive Advantage. I get a lot of reading recommendations from clients and usually give ...
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