Peyton Martin, Author at Michael Mackenzie Communications

MMC Blog

Serious, laptop and professional businesswoman sitting and reading a work email with a pen working from home.

Why Educational Content Marketing Works for Businesses

If you’ve ever looked at your website traffic and thought, “Okay, this is getting views… but what is it actually doing for us?” you’re not ...

AI marketing trends 2026 showing connected data systems and digital marketing automation

Strategic Planning

From Tool to Infrastructure: How AI Is Reshaping the Marketing Ecosystem in 2026

If you asked any AI model to create a post, just based on this headline, and hit “go,” you might get something serviceable. But the ...

woman exploring the search options and surprised by the future of geo vs seo

GEO

GEO vs SEO: Why the Future of Search Demands Both

Search is evolving — fast. For years, digital visibility meant one thing: search engine rankings. But today, search results aren’t just about blue links. They ...

Illustration of a laptop with a search bar and a hand holding a magnifying glass labeled “AI,” representing AI search and how businesses can be recommended by AI tools.

SEO/SEM

How Can I Get My Business Recommended by AI?

In my previous blog about AI Product Recommendations, I broke down how AI models decide which brands to surface. The short version? Artificial Intelligence doesn’t ...