MMC Blog
Respecting the Opt Out List
In honor of the death of John Jay Daly, former president of the Direct Marketing Association and founder of the program that allows consumers to ...
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Common Problems in Marketing Plans
WSJ published a great piece early this summer entitled How to Write a Good Business Plan that starts off pointing out why a down economy ...
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Increase in Advertising Spending = Recovering Economy or Desperation?
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by ...
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SunTrust Advertising Implies They are Immune to M&A; Is that a Safe Bet?
Call me picky if you like, but I actually listen to the words in the radio and TV commercials and read the ad copy in ...
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When Too Much Couponing is Not a Good Thing
I went to Ted’s Montana Grill last night. I’m a huge fan of their grilled salad (includes blue cheese and avocado) so this is a ...
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AMA Marketing Technology SIG Brings BING, Yahoo! and More to Maggiano’s
Event at $35, lunch at Maggiano’s is always an enjoyable thing. Today’s American Marketing Association meeting featured a panel discussion collectively promoted as Clicks to ...
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New Must Read Now in Paperback
Earlier this year I had the opportunity to read Prince and Schiff’s The Middle-Class Millionaire, courtesy of the Fulton County Public Library system. Subsequently I ...
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