MMC Blog
Common Problems in Marketing Plans
WSJ published a great piece early this summer entitled How to Write a Good Business Plan that starts off pointing out why a down economy ...
Read More → Increase in Advertising Spending = Recovering Economy or Desperation?
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by ...
Read More → SunTrust Advertising Implies They are Immune to M&A; Is that a Safe Bet?
Call me picky if you like, but I actually listen to the words in the radio and TV commercials and read the ad copy in ...
Read More → When Too Much Couponing is Not a Good Thing
I went to Ted’s Montana Grill last night. I’m a huge fan of their grilled salad (includes blue cheese and avocado) so this is a ...
Read More → AMA Marketing Technology SIG Brings BING, Yahoo! and More to Maggiano’s
Event at $35, lunch at Maggiano’s is always an enjoyable thing. Today’s American Marketing Association meeting featured a panel discussion collectively promoted as Clicks to ...
Read More → New Must Read Now in Paperback
Earlier this year I had the opportunity to read Prince and Schiff’s The Middle-Class Millionaire, courtesy of the Fulton County Public Library system. Subsequently I ...
Read More → Jenkins’ The Truth About Email Marketing Worth Reading if You’re Mailing
Although I started it over a month ago, I finally got around to finishing Simms Jenkins’ The Truth About Email Marketing earlier this afternoon. As ...
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