Make Certain Your People Match Your Brand
August 2, 2016
Businesses spend a lot of money on branding campaigns to get the best look, feel and treatment for their logo, collateral and overall image. These
MMC Blog: Branding
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A Brief Primer on Branding
April 8, 2014
I encountered two more “branding” opportunities this week. While having great name recognition, understanding the value behind your firm and promoting a consistent image, look
The Value in a Name
July 11, 2013
Both Research in Motion and YouSendIt changed their name this week. I’ve been a (free) user of YouSendIt for sometime so I received the notice
Best Marketing Lesson in the BCS Championship Series
January 8, 2013
Making work out of play is rewarding regardless of profession but I can understand why sometimes people think marketing folks have all of the fun.
Reinforcing Your Value with Postcards
May 19, 2010
Last month I had professional headshots taken at diSogno Photography for use on my website, in membership directories and for bylined articles. This week I received
Using Stock Photography: A Cautionary Tale
October 26, 2009
The growing popularity and widespread availability of stock photography sites like istockphoto.com and fotolia.com has put the likes of Getty Images and Tony Stone on