When Great Subject Lines Fail to Deliver
January 21, 2010
Today I received an email with the subject, “I would like to take you to lunch.” Quick and to the point, it got my attention
MMC Blog: Copywriting
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Perhaps it is time for 5 Guys to invest in new content?
January 15, 2010
As I left Starbuck’s this morning (with a tall cup of scalding Awake tea in hand), I noticed the graphics in the window of 5
What Makes a Good Testimonial?
September 29, 2009
We regularly capture content for clients that is fashioned into a press release or case study but one of the things I see clients struggling
In Honor of National Punctuaion Day: The Proper Use of an Ellipsis
September 24, 2009
Sometime earlier this year I came across a reference to today being National Punctuation Day and quickly put a reminder in my calendar. It kind
SunTrust Advertising Implies They are Immune to M&A; Is that a Safe Bet?
August 10, 2009
Call me picky if you like, but I actually listen to the words in the radio and TV commercials and read the ad copy in
AMA Marketing Technology SIG Brings BING, Yahoo! and More to Maggiano’s
July 16, 2009
Event at $35, lunch at Maggiano’s is always an enjoyable thing. Today’s American Marketing Association meeting featured a panel discussion collectively promoted as Clicks to
Value in Content Marketing
May 18, 2009
It used to be that you could create a really visually appealing advertising vehicle and in the absence of other competitive noise, people would buy.
Lunch with AMA featuring Link Bait & the Italian Banker
April 21, 2009
Today’s AMA Atlanta Luncheon on SEO featured a panel of experts from Prominent Placement, 22 Squared and Google. Overall a good event but my two