Respecting the Opt Out List
August 31, 2009
In honor of the death of John Jay Daly, former president of the Direct Marketing Association and founder of the program that allows consumers to
MMC Blog: Direct Mail
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Make Marketing More Affordable with These Cost-Cutting Ideas
March 6, 2009
Yesterday I overheard the 6AM broadcaster on NPR talking about what the venture capitalists would be looking for at the business show going on in
Improving the Response Rate on Direct Mail Campaigns
January 10, 2009
The nuerosciencemarketing blog among others are very excited about the results of a marketing effort documented in Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be
Death of Me or the Tri-Fold Brochure
May 21, 2008
It happened again. I got another call about a tri-fold brochure. Wasn’t her fault. She told me that her printer recommended it. Darn that printer.