Listening Should Be Your First Social Media Strategy
October 25, 2010
Yesterday while participating in a panel discussion at the SBDC FastTrack session at GSU, one of the attendees asked whether her firm needed a social
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Considerations for Attorneys Using Social Media
March 23, 2010
Paul Arne’s ViewPoint in last week’s Atlanta Business Chronicle goes straight to the point of a sore issue I’ve been hearing from our attorney clients
Is Microsoft really trying to protect hotmail users from URL Squatters?
March 18, 2010
NPR revealed (to me) this morning that Microsoft has filed a lawsuit against an exercise equipment firm in CA for buying domains similar to hotmail.com
When Direct Mail Can Still be More Effective than Email
January 22, 2010
The WSJ made an excellent point in a piece posted last week about the continued importance of direct mail in the marketing mix of the
When Great Subject Lines Fail to Deliver
January 21, 2010
Today I received an email with the subject, “I would like to take you to lunch.” Quick and to the point, it got my attention
Perhaps it is time for 5 Guys to invest in new content?
January 15, 2010
As I left Starbuck’s this morning (with a tall cup of scalding Awake tea in hand), I noticed the graphics in the window of 5
Deal or No Deal: How Would You Spend the Banker’s Money?
January 11, 2010
Admittedly prime time television must have soured in mid-December when I found myself repeatedly watching the Small Business Owner edition of Deal or No Deal