The Value in a Name
July 11, 2013
Both Research in Motion and YouSendIt changed their name this week. I’ve been a (free) user of YouSendIt for sometime so I received the notice
MMC Blog: Marketing
Read More »
Listening Should Be Your First Social Media Strategy
October 25, 2010
Yesterday while participating in a panel discussion at the SBDC FastTrack session at GSU, one of the attendees asked whether her firm needed a social
Invest in a Change of Scenery
July 27, 2010
Albert Einstein is credited with describing insanity as doing the same thing over again and expecting a different result and while you don’t often see
Why Frequency Marketing Works
July 27, 2010
Marketing Sherpa’s chart this week — entitled The Long Road from Lead Generation to Sales Conversion — further reinforces everything we’ve been saying lately about
Once is Not a Marketing Campaign
July 26, 2010
If I had a dollar for the number of times that a business owner told me they tried marketing once and it didn’t work for
Why Smart Professionals Invest in Marketing
June 25, 2010
Some businesses fall prey to the great idea of if we build it, they will come. No marketing necessary. Typically this is the plight of
Common Problems in Marketing Plans
August 18, 2009
WSJ published a great piece early this summer entitled How to Write a Good Business Plan that starts off pointing out why a down economy
Increase in Advertising Spending = Recovering Economy or Desperation?
August 11, 2009
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by