Why Frequency Marketing Works
July 27, 2010
Marketing Sherpa’s chart this week — entitled The Long Road from Lead Generation to Sales Conversion — further reinforces everything we’ve been saying lately about
MMC Blog: Marketing
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Once is Not a Marketing Campaign
July 26, 2010
If I had a dollar for the number of times that a business owner told me they tried marketing once and it didn’t work for
Why Smart Professionals Invest in Marketing
June 25, 2010
Some businesses fall prey to the great idea of if we build it, they will come. No marketing necessary. Typically this is the plight of
Common Problems in Marketing Plans
August 18, 2009
WSJ published a great piece early this summer entitled How to Write a Good Business Plan that starts off pointing out why a down economy
Increase in Advertising Spending = Recovering Economy or Desperation?
August 11, 2009
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by
Planning to Use Social Media is Not the Same as Planning Your Social Media Strategy
July 29, 2009
Back when everyone read Kotler’s marketing textbook and set about defining an approach to the 4 P’s, businesses had marketing plans. The plans specified the
New Must Read Now in Paperback
July 13, 2009
Earlier this year I had the opportunity to read Prince and Schiff’s The Middle-Class Millionaire, courtesy of the Fulton County Public Library system. Subsequently I
If McDonald’s can raise their prices in this recession, can you?
March 25, 2009
Mickey D’s raised the price of a cheeseburger 19 cents in December, or at least that is what Fortune Magazine tells me. I can’t say