One Marketing Idea Not Used by 95% of your Competition
January 2, 2008
It took an article in the New York Times to bring to my attention a book that I should have found on my own had
MMC Blog: Marketing
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Plans to Reach Your Target Market (Preparing for 2008, Part 4)
December 7, 2007
If you can’t profile your target, then you can’t make smart marketing investments. If your business is new, look at the competition for a profile
What belongs in a plan? (Preparing for 2008, Part 3)
November 28, 2007
While you are working on your plan it is important to remember that marketing doesn’t just include the programs that you physically mail, email or
How Not To Set Your Marketing Budget for 2008
November 14, 2007
The most expensive marketing mistake you will ever make is to wait until you can afford it to get started. Yet time and again I
Invest Wisely in Business Cards
November 1, 2007
Although I frequently encounter business owners who believe that more is better, the reality is that for many businesses BETTER is a lot more effective
Frequency Campaigns: Good Intentions Sometimes Go Awry
September 6, 2007
Frequency programs are marketing initiatives that we use to keep our name in front of clients and prospects. The goal typically is to put your
How Hampton Inn Got It Right
August 6, 2007
I had the pleasure of spending 3 total nights at two different Hampton Inns during a series of trips this summer. I’m fond of the
Are Networks like DIY and HGTV Hurting Professionals Outside the Design Industry?
May 22, 2007
Whether you’re spending your evenings watching Design on a Dime or This Old House, it seems that most everyone I know has caught the home