Newsletters: How Often is Too Often and How Often is Enough?
May 1, 2008
Three times this week I’ve had the opportunity to talk to folks about newsletters so I figured it was time to reiterate the importance of
MMC Blog: Marketing
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Forgetting to tell your staff about your marketing investments is like shooting yourself in the foot.
March 24, 2008
The best laid marketing plans can be thwarted by the things you least expect. Several weeks ago I was offered a complementary service as a
Selecting an Email Marketing Application
February 22, 2008
Whether you are sending our monthly electronic newsletters to your entire database or weekly updates to a select few, email marketing software applications are fast
One Marketing Idea Not Used by 95% of your Competition
January 2, 2008
It took an article in the New York Times to bring to my attention a book that I should have found on my own had
Plans to Reach Your Target Market (Preparing for 2008, Part 4)
December 7, 2007
If you can’t profile your target, then you can’t make smart marketing investments. If your business is new, look at the competition for a profile
What belongs in a plan? (Preparing for 2008, Part 3)
November 28, 2007
While you are working on your plan it is important to remember that marketing doesn’t just include the programs that you physically mail, email or
How Not To Set Your Marketing Budget for 2008
November 14, 2007
The most expensive marketing mistake you will ever make is to wait until you can afford it to get started. Yet time and again I
Invest Wisely in Business Cards
November 1, 2007
Although I frequently encounter business owners who believe that more is better, the reality is that for many businesses BETTER is a lot more effective