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What’s on the Horizon for SEO?

An inherent quality of the Internet is that it is always changing. I spend a good 25% of my day, every day, reading and researching, trying to stay abreast of what's coming next and whether or not it is important for our Clients. SEO (Search Engine Optimization) is always at…

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Formatting Your Facebook Ad

Facebook is a veritable fire hose of advertisements. Your posts, articles and brilliant insights do not stand a chance at catching anyone’s attention unless you employ a few tested strategies to make your content pop. Most people view Facebook on their mobile devices. No one wants to read a 500-word…

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Press Releases for the Masses

The reason that subscription rates for daily newspapers are dropping is not because people are opting to read them for free online. The reason that subscriptions are dropping on everything from the New York Times to the Atlanta Journal Constitution is that we, as consumers of news, are no longer waiting for the dailies to dictate for us what is newsworthy. Instead we’re out using our own aggregators and media filters to select our own news.

It used to be that AP and UPI decided what was newsworthy, based on what their reporters saw that day and the thousands of press releases that came across their wire. Subsequently they would filter news to the dailies and voila today’s news appeared on your doorstep by 7AM.

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Finding Value in Participation

Hold on tight. That breeze you are feeling is being created by the thousands of people leaving the subscriber rolls of traditional dailies as they start using aggregators and tools like Google News to select and identify their own news. No longer content to let the Associated Press and the…

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Online Newsrooms Using Blogging Technology

I found one! Several months ago I mentioned my interest in businesses using blogging applications as a host for their on-line newsrooms as opposed to the CMS tool that they are using for the rest of the website. I immediately ran into some push-back from social media purists who were…

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How PR Pros Should Use and Not Abuse Social Media

Shortly after I left Microsoft a few alumni friends introduced me to LinkedIn. I didn't really understand it to begin with and have to admit that I have not taken full advantage of the opportunities that it presents. But over time as I periodically receive invitations from people I know…

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Baby Steps Towards Social Media Newsrooms

Sometime earlier this spring Shift Communications launched their Social Media Newsroom template.  I missed the announcement but laughed to find that their first client was ironically the manufacturer of a neat tool I just bought (neatreceipts, more on my experience later but you can read about Todd Defren's pitch here now).…

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