If you have ever planned a party, you know the nagging thoughts… What if nobody comes? What if I chose the wrong day or time?

The very first rule of public relations is that you must get out in public. No, that doesn’t mean your Saturday morning errands are going

As a PR professional I’m routinely faced with folks who refer to “free PR” as an alternative to “paid advertising,” somehow coming to the conclusion

In the past few years, business leaders in nearly every industry have been “on the ropes.” Like a boxer trying to prevent a knock-out, they

If we have learned anything in the past two years, it’s that things can and do go wrong that can dramatically affect business. It’s not

It’s not uncommon for public relations professionals to receive an email from a client asking if an offer for a profile or interview is legitimate.