Put the Public Back in Public Relations
The very first rule of public relations is that you must get out in public. No, that doesn’t mean your Saturday morning errands are going
The very first rule of public relations is that you must get out in public. No, that doesn’t mean your Saturday morning errands are going
As a PR professional I’m routinely faced with folks who refer to “free PR” as an alternative to “paid advertising,” somehow coming to the conclusion
In the past few years, business leaders in nearly every industry have been “on the ropes.” Like a boxer trying to prevent a knock-out, they
Are you an SMB looking to increase brand awareness, create a positive public image and encourage relationships with potential customers? It might be time to
When consumers go looking for a business, they go online to find not only what they want but where they want it, and when. Consumers
If we have learned anything in the past two years, it’s that things can and do go wrong that can dramatically affect business. It’s not
It’s not uncommon for public relations professionals to receive an email from a client asking if an offer for a profile or interview is legitimate.
Although every company and brand is different, right now all of them are experiencing the same challenge — staying relevant (and preferably helpful) to their