
Don’t Panic, Be Prepared with Crisis Communication Planning
If we have learned anything in the past two years, it’s that things can and do go wrong that can dramatically affect business. It’s not

If we have learned anything in the past two years, it’s that things can and do go wrong that can dramatically affect business. It’s not

It’s not uncommon for public relations professionals to receive an email from a client asking if an offer for a profile or interview is legitimate.

Although every company and brand is different, right now all of them are experiencing the same challenge — staying relevant (and preferably helpful) to their

In the professional world, networking can be more significant than knowledge at times. Attending a Career Fair is a rite of passage for any
Facebook is a veritable fire hose of advertisements. Your posts, articles and brilliant insights do not stand a chance at catching anyone’s attention unless you
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or
The key to proofreading is to detach yourself from the piece – to look at it from a different perspective. The reason for this is
When I attended journalism school back in the day, writing a “salesy” news release for a class assignment was a one-way ticket to a failing