Viewership is down, viewership is up, viewership is down again. Whether you blame it on the elections, deteriorating quality of play, the antics of Tom
With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take
Some businesses fall prey to the great idea of if we build it, they will come. No marketing necessary. Typically this is the plight of
In honor of Mother’s day, a local jewelry store held a contest where they invited students from area schools to write a letter explaining what
As a marketing pro, I get great pleasure out of hyper-analyzing campaigns good and bad. And as a type-A personality with a steel trap mind, I
Mitch Leff shared this article this morning, detailing projections of which major US newspapers will fail or move to all digital before we exit the
Over the weekend I was reading Jantsch’s Duct Tape Marketing. He makes a number of really strong points that I’ll probably address later but the
Good PR Clients make themselves available when their agency or the media call directly with a question. If getting quoted in articles is part of
