Miscalculating the ROI of Social Media
May 7, 2010
In Ed Schipul’s Personal Brand Era presentation to the PRSA Georgia crowd yesterday, he cited stats about the of success of small business owner Gary V’s
MMC Blog: Social Media
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Planning to Use Social Media is Not the Same as Planning Your Social Media Strategy
July 29, 2009
Back when everyone read Kotler’s marketing textbook and set about defining an approach to the 4 P’s, businesses had marketing plans. The plans specified the
Twitter Tally: 7.4% of U.S. Adult Internet Users
May 1, 2009
Although everywhere I turn people want to tell me about how mainstream Twitter use has become, I still beg to differ. While some really neat