Some of the most obvious ways to use video are to share it on social media or upload it to a video-hosting website. However, there are various other opportunities to leverage your video assets. One of the most cost-effective yet under-utilized applications for video is internal communications. Using your video…
Get a complimentary, professional video to highlight your company, brought to you by VLink Solutions and Michael Mackenzie Communications! Make your pitch, promote a new product or service your company offers, or create a press release - a 90-second video of your choice. Come to vLink’s new studio in the…
Over the last two years, rigid and sharp corners began to gradually disappear from the internet. From the Google search bar to the Facebook status update box, corners now tend to be smooth and round. Further, most profile pictures on social media sites are now circles instead of squares. This…
Most businesses have some form of social media, whether it be Facebook, Twitter, LinkedIn or a combination of all three, to work in accordance with their websites to drive online traffic and generate new customers. However, many businesses lack strategy in their social media posts. In order to get the…
Many popular social media sites now offer a live stream feature that allow users to broadcast a live feed of their day to all of their followers with little hassle. Instead of posting pictures of your son’s baseball game to Facebook, you can stream the game on Facebook Live and…
Or, why does a McDonald’s Double Cheeseburger taste the same in the remote islands of Indonesia as it does in Roswell, GA? A number of years ago, I was traveling through the islands of Indonesia for a research project. After a week or so of living off the local cuisine--mostly…
We are pleased to announce that Michael Mackenzie Communications was named a Constant Contact All Star for 2017! This annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base. Research shows that email marketing continues to deliver the highest returns of any marketing channel.…
Blast email marketing is over. Collecting massive lists of names by any means necessary and then blasting out a generic message hoping to capture a couple of leads is a waste of time and reputation. Facebook and LinkedIn will do a much better job helping you reach your “untapped” audience…
I recently received a LinkedIn invitation from a colleague with whom I hadn’t spoken in a while, and curious about his recent work, I visited his LinkedIn Profile. Since we had last worked together, he had started his own marketing firm. I read his “120-or-fewer character” LinkedIn summary, looking forward…
I recently had a horrendous customer service experience at a local car wash. As a marketing professional, I know full well that people are much more likely to share negative feedback on a product or service than positive experiences, and I am no different. As soon as I got home,…
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