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Confessions of a Former Double-Spacer

I remember learning to type in high school and having the rule of two spaces after a period ingrained in my head. It became part of the rhythm of typing. Period space space. Period space space. I actually can’t pinpoint when I stopped typing two spaces after the last punctuation…

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How LinkedIn Decides Whether Your Post is Worth Sharing

As I sat in a networking meeting yesterday, my peer complained that LinkedIn was becoming too much like Facebook, where the quality of content was waning as business professionals stopped sharing high quality business information and instead were posting opinions and factoids not related to their work environment. Awhile back…

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How to Set-up your Company Facebook Page

You may have seen our earlier post on The Top Benefits of an Active Facebook Company Page. If your company still hasn’t gotten on board with Facebook, you can follow the below guidelines to set-up your company page: Go to https://www.facebook.com Enter the credentials of the person whose personal page…

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The Business of Bad Reviews

In a previous post, we talked about the many marketing benefits of online reviews. Most business owners realize the power of positive reviews. Unfortunately, at some point, they also become aware of the impact of a less-than-stellar rating. In most cases, a client’s first response to a negative review is…

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Top Five Benefits of an Active Facebook Company Page

Facebook currently has more than 1.9 billion avid users, according to CNN Money. Despite this statistic, some companies still worry about Facebook’s true benefits. Here, I have detailed the top five benefits of creating and effectively managing a Facebook company page: Increases exposure to potential clients, which may lead to…

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Why Your Auto Attendant Greeting Matters

We have recently installed a new telecom system here at MMC. At one point in the installation process, I was asked what we would like our auto attendant to say on the greeting. Sure, no problem. “Press 1 for Jennifer, press 2 for the next, etc.” Simple, right?  Not so…

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The Importance of Utilizing Google My Business

Having an updated and complete Google My Business profile is an important piece to gaining new business. When trying to find a product or service, Google is the first place everyone goes to. People trust Google’s rankings, suggestions and reviews. Google My Business increases your visibility and boosts your local…

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Software Solutions Need to be Managed

There are numerous software companies that focus on small business environments. Their features can include CRM, marketing automation, e-commerce, and a variety of social media integration tools. The data generated can allow for more specific and personalized contact with consumers. The Appeal Many companies are looking to invest in integration…

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What Does Your Customer Think About You?

In the technology industry—and particularly in the application development sector—one of the hottest buzzwords is “user experience,” also known as UX. Professionals who work in UX help companies make sure their websites or applications are easy to navigate and use, run quickly, and function intuitively and reliably. In other words,…

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Website Security for Everyone

Over the last several years Michael Mackenzie Communications (MMC) has adopted WordPress as our go-to Web Development platform. Although WordPress constantly strives to harden its security features, it has become an attractive target for hackers due to its growing popularity. WordPress now powers over 27% of the web! An added…

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