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A Summer Interns Point of View

College students assume that they know everything, and I do not fall far from the stereotype. At the start of my internship, I thought I knew the ins and outs of marketing.  As the summer comes to close, I am leaving with confidence and comfort in the fact that there…

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The Unseen Benefits of Internal Video

Some of the most obvious ways to use video are to share it on social media or upload it to a video-hosting website. However, there are various other opportunities to leverage your video assets. One of the most cost-effective yet under-utilized applications for video is internal communications. Using your video…

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MMC Sponsors Alpharetta Video Slam Day

Get a complimentary, professional video to highlight your company, brought to you by VLink Solutions and Michael Mackenzie Communications! Make your pitch, promote a new product or service your company offers, or create a press release - a 90-second video of your choice. Come to vLink’s new studio in the…

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Communication through Website Design Trends

Over the last two years, rigid and sharp corners began to gradually disappear from the internet. From the Google search bar to the Facebook status update box, corners now tend to be smooth and round. Further, most profile pictures on social media sites are now circles instead of squares. This…

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Timing Your Social Media Posts

Most businesses have some form of social media, whether it be Facebook, Twitter, LinkedIn or a combination of all three, to work in accordance with their websites to drive online traffic and generate new customers. However, many businesses lack strategy in their social media posts. In order to get the…

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The New World of Live Stream Marketing

Many popular social media sites now offer a live stream feature that allow users to broadcast a live feed of their day to all of their followers with little hassle. Instead of posting pictures of your son’s baseball game to Facebook, you can stream the game on Facebook Live and…

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Processes and Procedures Matter

Or, why does a McDonald’s Double Cheeseburger taste the same in the remote islands of Indonesia as it does in Roswell, GA? A number of years ago, I was traveling through the islands of Indonesia for a research project. After a week or so of living off the local cuisine--mostly…

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How Effective is Email Marketing?

We are pleased to announce that Michael Mackenzie Communications was named a Constant Contact All Star for 2017! This annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base. Research shows that email marketing continues to deliver the highest returns of any marketing channel.…

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In Marketing, Spelling Matters—Even on Social Media

I recently received a LinkedIn invitation from a colleague with whom I hadn’t spoken in a while, and curious about his recent work, I visited his LinkedIn Profile. Since we had last worked together, he had started his own marketing firm. I read his “120-or-fewer character” LinkedIn summary, looking forward…

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