MMC Blog
Is Now the Best Time to Send that Email?
In early November, I received an interesting and unsolicited email from a national grocery chain: “At Name of Store, we are already looking ahead to ...
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How to Nail the Subject Line, and Earn the “Open”
All that time we spend writing the perfect email — containing brilliant, game-changing content — will deliver zero results if it remains unopened. That puts ...
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Deciding Whether to Increase or Decrease Email Frequency During the Pandemic?
In mid-March, when the country started to shut down due to the coronavirus, my inbox became chock full of messages expressing care and concern from ...
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Tips from the Grammar Guru: Than vs. Then
The English language can be quite tricky. It’s chock-full of words that look and sound the same, and their definitions are even virtually the same, ...
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Tips from the Grammar Guru: Apart vs. A part
Understanding homophones – when two or more words have the same pronunciation but different meanings, origins, or spelling – is one of the many challenges ...
Read More → Prospects Opening Fewer Marketing Emails?
A recent study by MailerMailer found that overall consumers are opening fewer marketing emails. This shouldn’t come as a surprise to anyone, especially given the ...
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