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Linkedin engagement strategies illustrated by people reacting on phones

Social Media

Choosing LinkedIn Engagement Strategies That Fit Your Schedule

Your LinkedIn profile is up to date. Now what? In part one, we covered how to make that profile reflect your expertise and give visitors ...

Designers discussing options for a client paid project, illustrating the question "who owns creative files created by an agency"

Branding

Why You Should Never Let Your Marketing or Creative Agency Own Your Design Files

This is part three in a series on the importance of owning your own stuff. Read part two on “Who Owns Social Media Accounts for ...

Tiles indicating job seekers and a magnifying glass, illustrating how to use LinkedIn for hiring

Social Media

How to Use LinkedIn for Hiring (Even Without Posting Jobs)

Many companies think the LinkedIn hiring process starts with a paid job post. But for many small businesses, professional services firms and B2B organizations, the ...

Social Media

Is YouTube Social Media? Why Google Says No (and Marketers Disagree)

After the landmark ruling that deemed Meta and Google responsible for depression in teens, a Google spokesman said the case misunderstands YouTube, “which is a ...

Social Media

Who Owns Social Media Accounts for a Business? (And Why It Shouldn’t Be Your Agency)

This is part two of a series on the importance of owning your own stuff. Read part one, Should My Marketing Agency Own My Website. ...

bearded lizard on pillow saying "i licked it so it's mine," illustrating how businesses should own their website assets

Web

Should My Marketing Agency Own My Website?

It’s pretty simple. No matter how good things look going in, one day you’re going to want a divorce from your marketing agency. While I ...

visiting the Clydesdales, super bowl promo heroes

Advertising

The Best Super Bowl Promotion Occurred Months Before the Game

My apologies in advance to the purists. I’ll admit to having a preference for College Football over the NFL. And thus, for me, like a ...

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MICHAEL MACKENZIE COMMUNICATIONS

Michael Mackenzie Communications is an Atlanta-based marketing and PR firm trusted by technology companies, professional service providers and small businesses around the world to design, develop and deploy proven marketing strategies that promote accountability and help businesses reach their goals. Come see what has made us Atlanta’s small business marketing specialists for more than 20 years.