MMC Blog
A Brief Primer on Branding
I encountered two more “branding” opportunities this week. While having great name recognition, understanding the value behind your firm and promoting a consistent image, look ...
Read More → The Value in a Name
Both Research in Motion and YouSendIt changed their name this week. I’ve been a (free) user of YouSendIt for sometime so I received the notice ...
Read More → A Primer on File Types
As we frequently get questions about files types from customers and friends. I wanted to share a quick primer prepared by one of my teammates: ...
Read More → Best Marketing Lesson in the BCS Championship Series
Making work out of play is rewarding regardless of profession but I can understand why sometimes people think marketing folks have all of the fun. ...
Read More → Unprepared Speakers Can Negatively Impact Your Business
Over lunch last week I found myself in a dining room filled with 100 people; 50 of them want to sell to the firm the ...
Read More → In Email, Timing is Everything
I spent much of today hurrying to get out an email campaign for a client that wouldn’t take no for an answer. no you shouldn’t ...
Read More → Another Example of When Advertising Really Isn’t the Same as PR
With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take ...
Read More → Porsche Boxster Video and Other Subject Lines That Work
Yesterday’s inbox presented me with a message with the title “SmartStream: 2011 Porsche Boxster Spyder Video.” Never mind that it was from an unknown source. ...
Read More →