MMC Blog
Improving the Response Rate on Direct Mail Campaigns
The nuerosciencemarketing blog among others are very excited about the results of a marketing effort documented in Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be ...
Read More → Getting a Job in PR (or anywhere else for that matter)
When I finished grad school at FSU in 1991 the unemployment rate was also somewhere around 7%. Competing against experienced professionals for entry-level positions was ...
Read More → The Lost Art of Press Proofs
When I first started buying printing, we’d get a proof with everything we ordered. The customer always hated paying for the proof but it was ...
Read More → Prospects Opening Fewer Marketing Emails?
A recent study by MailerMailer found that overall consumers are opening fewer marketing emails. This shouldn’t come as a surprise to anyone, especially given the ...
Read More → #3: Be Available
Good PR Clients make themselves available when their agency or the media call directly with a question. If getting quoted in articles is part of ...
Read More → Great Subject Lines? Priceless!
48 email messages filled my box when I returned from my morning meetings. Guess which one I read first. Not the one from my most ...
Read More → #2 Good PR Clients are Prompt
By prompt I do not mean arrive on time (although that is often helpful). Instead I’m referring to clients who are prompt with their announcements. ...
Read More → Three Characteristics of a Good PR Client
Before I had the chance to read Kanzler’s How to Be a Good PR Client, the headline got me thinking. And as luck would have ...
Read More →