MMC Blog
What You See is Not Always What You Get, and Other Problems with Online Printers
I’m constantly getting challenged by clients to come up with less expensive solutions that still make them look like a a big player. With the ...
Read More → Another Opportunity to Learn about the “New Rules”
If you enjoyed reading The New Rules of Marketing & PR and want to hear more from David Scott Meerman, you might want to check ...
Read More → Overcome Your Fear of Public Speaking & Find New Prospects
For a great many people, public speaking ranks as one of their top five fears (along with spiders, high places, elevators, etc.). For those of ...
Read More → My Internet Radio Debut & Why You Should, Too
For several years now I have had friends and clients who host internet radio programs. Over that time I’ve learned a lot about not only ...
Read More → One Marketing Idea Not Used by 95% of your Competition
It took an article in the New York Times to bring to my attention a book that I should have found on my own had ...
Read More → My Christmas Reading Recommendation: The New Rules of Marketing & PR
Each year for Christmas I give a few of my top clients a book — call it homework disguised as a gift. This year those ...
Read More → Plans to Reach Your Target Market (Preparing for 2008, Part 4)
If you can’t profile your target, then you can’t make smart marketing investments. If your business is new, look at the competition for a profile ...
Read More → What belongs in a plan? (Preparing for 2008, Part 3)
While you are working on your plan it is important to remember that marketing doesn’t just include the programs that you physically mail, email or ...
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